Becky The Carpet Queen
Could a kitschy flying carpet truly capture the hearts of an entire city? For St. Louis, the answer was a resounding and enduring yes, all thanks to Becky Rothman, the "Queen of Carpet," whose whimsical commercials became a beloved staple for generations.
The news rippled through St. Louis on a recent Sunday: Becky Rothman, the effervescent face of Becky's Carpet & Tile Superstore, had passed away at the age of 67. Her nephew confirmed the heartbreaking news, attributing her death to complications from kidney disease. Rothman's legacy, however, transcends mere obituaries; it's woven into the very fabric of St. Louis culture, a vibrant tapestry crafted with humor, charm, and a healthy dose of flying carpet magic.
For those unfamiliar with the phenomenon, imagine this: the iconic Gateway Arch, a symbol of St. Louis, and soaring above it, a woman Becky Rothman riding a brightly colored, somewhat kitschy, flying carpet. This wasn't a scene from a children's book; it was the daily reality for St. Louisans who tuned into local television. Rothmans commercials, which began gracing the airwaves in the late 1970s, were more than advertisements; they were mini-movies, delivering carpet and tile deals with a side of pure, unadulterated entertainment. She wasn't just selling flooring; she was selling a personality, a feeling, a connection.
Rothman's death prompted an outpouring of grief and nostalgia. Social media buzzed with memories of her commercials, the jingle that everyone knew by heart, and the warm, approachable presence that defined her brand. She wasn't just a businesswoman; she was a local celebrity, a figure who felt like a friend to those who watched her every day. Her impact extended beyond the commercial breaks. She became an icon for the city itself, a symbol of its quirky charm and its enduring spirit.
But Rothman's story encompasses more than just her celebrity status. After 58 years in the business, Becky's Carpet & Tile Superstore abruptly closed its doors. The reasons cited: increasing competition from big-box stores and the economic downturn. However, in the hearts of St. Louisans, Becky's Carpet & Tile Superstore was always more than just a business. It represented a connection to a local identity, one built on strong relationships and the genuine character of Becky Rothman herself.
The closing of the store, which was announced by KSDK Channel 5, came as a shock to many. While other businesses could offer fancier websites, slicker spokespeople, and perhaps even "better deals", as some might claim, it was Becky and her carpet who owned the unique spot in the hearts of those in St. Louis. Becky's Carpet and Tile closing was a reminder that in the age of corporate giants and rapidly changing marketplaces, some connections simply cant be replaced.
The legacy of Becky Rothman extends beyond the realm of advertising; its a testament to the power of authenticity, local connection, and the enduring appeal of a truly memorable brand. It serves as a reminder that, in the world of commerce, a little bit of magic and a flying carpet can go a long way.
| Full Name: | Rebecca Starr Rothman |
| Known As: | Becky, "Queen of Carpet" |
| Date of Birth: | (Not publicly available, but her age at death was 67) |
| Date of Death: | Sunday, May 28, 2023 |
| Place of Death: | (Not publicly available) |
| Cause of Death: | Complications from Kidney Disease |
| Profession: | Businesswoman, Television Personality |
| Known For: | Owner of Becky's Carpet & Tile Superstore; Memorable television commercials featuring her flying on a carpet over St. Louis |
| Business Legacy: | Becky's Carpet & Tile Superstore (closed in 2023 after 58 years in business) |
| Impact: | Beloved icon of St. Louis advertising; Local celebrity; Symbol of quirky charm and local connection |
| Website Reference: | KMOV News Article on Becky Rothman |
The influence of Becky Rothman extended beyond the advertising world, as she also hosted Ravioli, and she had her first interview since Beckys Carpet & Tile Superstore closed in 2012. Her presence was a constant reminder of the human element often missing in business.
Following her death, her family held an auction and a subsequent sale of her designer items and accessories. This event served as a final glimpse into the life of the woman who had become a symbol of St. Louis. The auction and sale of her possessions represented not only the end of an era but also a continuation of Becky's legacy, demonstrating the enduring power of her brand and the affection that St. Louis held for her.
Reflecting on Becky Rothman's impact offers valuable lessons for businesses and individuals alike. In a world dominated by mass-market trends, Rothman demonstrated the enduring power of local connection. Her commercials were not simply advertisements, but rather invitations to engage with a friendly and familiar presence. By cultivating a genuine connection with her audience, Becky Rothman turned her business into a community. This approach, in turn, built trust and loyalty, fostering a feeling of belonging that is very difficult to replicate.
The sudden closure of Beckys Carpet & Tile Superstore chain, citing the competition and recessionary trends, is a reminder of the volatile nature of the business world. However, the lasting impact of Becky Rothman transcends these factors, highlighting the vital role that a personal, authentic approach can have. Her experience is a lesson in the value of building relationships, creating a strong brand identity, and the significance of giving back to the community.
Becky Rothman's legacy remains a source of inspiration. She exemplified the power of connecting with people on a personal level. The success she achieved by creating a brand built on authenticity and humor continues to resonate in St. Louis and beyond. It is a testament to her lasting impact and influence. Her story is proof that a focus on community, integrity, and a touch of magic can create a lasting legacy. The "Queen of Carpet" may have flown her magic carpet for the last time, but her spirit and her impact will continue to soar in the hearts of those who knew her and loved her, forever a part of the St. Louis landscape.
