Costco Guys & Rizzler On Fallon: The Boom! Explained
Are you familiar with the "Costco Guys"? If you've spent any time online this year, chances are you've encountered the viral sensation that has taken the internet by storm, and their journey to the mainstream has been nothing short of explosive.
Joe Tilleli of Gizmodo penned an article about A.J. Befumo and Big Justice back in August of the same year, cementing their place in the cultural zeitgeist. This duo, along with the Rizzler, have become familiar faces for anyone who's opened TikTok, Instagram, or X (formerly Twitter) even once. Their popularity culminated in an appearance on the Tonight Show Starring Jimmy Fallon, a testament to their widespread appeal. However, host Jimmy Fallon faced some criticism for his perceived lack of engagement with the act, sparking online debate about the nature of their success.
The core dynamic of the "Costco Guys" revolves around the collaborative efforts of Joseph (whose last name isn't revealed in the provided text), Eric Befumo, also known as Big Justice, and Eric's father, A.J. Befumo. The group often works together to create content which have become famous on the internet. Joseph is not related to the Befumo family but works alongside them on many projects. The trio's appearance on the Tonight Show Starring Jimmy Fallon on October 28, 2024, further amplified their visibility and confirmed their ascent into mainstream entertainment.
Over the past year, the "Costco Guys" have successfully transitioned into internet celebrities, engaging in crossovers and cameos with other prominent creators. The question of the Rizzler's relation to Big Justice and A.J. Befumo has also been a topic of conversation. Though the Rizzler often appears with the pair, sharing a familial vibe, the text confirms that he is not a blood relative.
| Category | Details |
|---|---|
| Full Name | A.J. Befumo |
| Known As | "Costco Guy", American Powerchild Eric Justice |
| Occupation | Amateur Wrestler, Social Media Personality |
| Family | Son: Eric Befumo ("Big Justice"), Daughter: Ashley, Wife: Erika |
| Collaborators | Big Justice, The Rizzler, Joseph |
| Notable Achievements | Viral TikTok Content, Appearances on The Tonight Show Starring Jimmy Fallon |
| Social Media Presence | Active on TikTok, Instagram, and X (formerly Twitter) |
| Reference Link | Google Search (Example - Replace with a relevant and authentic source) |
The "Costco Guys'" popularity surged in June 2024, fueled by viral reposts of their "boom meter" videos featuring the Rizzler. This led to widespread online discussions. User @notthattomgreen on X, for example, mentioned A.J. Befumo's past as a wrestler under the moniker "The American Powerchild Eric Justice," which evoked strong reactions, and earned over 2,200 likes in three days. Beyond their individual success, A.J. and Big Justice also have presence within the Northernlion community, as evidenced by discussions on subreddits dedicated to the Youtuber and Twitch streamer.
The essence of the "Costco Guys" phenomenon lies in their reviews of Costco products. Using a unique rating system that awards products either a "boom" or the highly coveted "big boom," they provide a humorous and engaging perspective on consumer goods. The Rizzler has been a recent addition to their content creation endeavors.
Adding to their reputation, the "Costco Guys" have made numerous videos using a Tesla Cybertruck, a rare sight given the limited number of vehicles on the road, which added to the unique visual appeal of their content. One particular incident involved A.J. posting a photo with his daughter outside a pizza shop near his high school, which led to a range of comments from users.
The "Costco Guys" have truly "brought the boom!" Their journey has taken them from the Costco food court to 30 Rock and even the wrestling ring, demonstrating their adaptability and willingness to experiment with different platforms. The duo, along with their friend, the Rizzler, often use the phrase, "We're Costco Guys!" during their reviews.
Their content often gains millions of views and likes. For instance, one video reviewing a double chunk chocolate cookie generated approximately 20.3 million views and 2.1 million likes over a couple of weeks. This speaks volumes about their ability to capture and retain audience attention.
The "Costco Guys" have mastered the art of viral catchphrases, distilling the core of their content into easily shareable and memorable soundbites. A TikTok video from Smosh perfectly encapsulated the essence of the "Costco Guys" experience, inviting viewers to join in on their Costco adventures while indulging in a chicken bake and a double chunk chocolate cookie.
Their success story began with their most viewed TikTok video, posted on March 1, where they officially labeled themselves as the "Costco Guys." This marked a turning point in their journey, solidifying their brand and establishing their presence in the social media landscape. Their ability to transform simple product reviews into a widespread cultural phenomenon highlights their sharp understanding of the internet's dynamics.
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